It is our mission to give you a great fashion experience right from the moment you start browsing our Website’s many styles or enter our stores, to the time that you receive your order or walk out the door. As part of your shopping experience with us, we want to assure you that we recognize the importance of protecting the privacy of personal data.

We uphold the following principles when handling your personal data:

• We collect and store personal data for these main purposes:
• Completing, fulfilling, packing and delivering your order
• Customer service
• Improving your user experience
• Improve our products and services
• Marketing and advertising
• Fraud prevention
• Managing your membership in our Customer Club, if you register for it
• Regulatory requirements and to protect the rights, privacy, safety, or property of yours, ours, or others

• We only collect personal data that we need for the purposes mentioned above or described below
• We delete your personal data when the purpose for collecting it ends
• We take reasonable steps to keep your personal data secure

Below you can read more about how and why we collect and store your personal data – and who we share it with.

You can also read about the privacy rights you may have and how to exercise them.

When you interact with us, we may collect and store the following personal data, depending upon whether you interact with us online or visit our stores. And we may collect personal data in other circumstances as described below.

Personal data we collect directly from you • If you place an order with us, we collect your name, e-mail, phone number and billing and shipment address, and we may collect such information when you shop in our stores as well.
• When you pay us, you may need to provide personal data such as your credit card number. For purchases made online, you may be required to provide certain personal data to our third-party payment processor in order to complete your purchase.
• To enhance and personalize your shopping experience, we collect personal data about your orders and purchases, and the use of our online services (e.g., the purchases you make, search terms you enter, links you click, how you interact with the online services, etc.).
• If you create an online account with us, we collect the personal data you submit (e.g., login credentials, billing and shipping addresses, payment information, demographics, and preferences)
• If you use the store locator feature, we may collect data about your location (e.g., based on your IP address)
• If you communicate with us, including by calling us, filling out a Jack & Jones survey, or signing up to receive newsletters or other emails from us, we will collect personal data about you (e.g., your name; email address and/or phone number; records of your communication with us; your survey responses, including information about your preferences, interests, or past experiences with our products or services; and any additional data you may provide us with, including the contents of your communications to us).

Personal data we automatically collect when you use our online services We automatically collect certain personal data about you over time and across different websites when you use our online services, including through the use of “cookies” and similar web tracking technologies used on our website, mobile application, and in our marketing emails. Cookies are small text files stored on your computer or device, and that provide information about your device and your online activity. We collect the following types of personal data automatically:
• Information about your browser or device (e.g., name of the device, operating system, device identifiers, and browser name and version; specific information collected may depend on the type of device you use and its settings.
• Information about your usage of the online services (e.g., the pages you visit when using the services, links clicked and search terms you enter on the services, how often you use the services, the pages you access before and after accessing the services, how you responded to advertisements or other content, conversion information).

We use these technologies to provide our online services, analyze online activities, and support our advertising and marketing efforts. For more information about these web tracking technologies, please refer to our Cookie Based Marketing section below.

Personal data we obtain from other sources We may also obtain personal data from other sources, including from data suppliers, social media platforms, marketing partners, and publicly available sources. We may obtain the following categories of personal data from these sources:
• Personal details (e.g., name)
• Contact details (e.g., phone number, email address, mailing address)
• Details about your interests and preferences (e.g., information about your online activity, including products you have purchased, websites you have visited, advertisements you have interacted with, inferences drawn from your online activity)

And we may collect personal data via cameras installed at store entrances or in our stores.

We collect, use, retain, disclose, and otherwise process personal data for the following purposes:

To provide you with the services and products you seek. We use personal data to operate our business, including, among other things, to provide the content and features of our Website, to process and fulfill orders you make, to manage and administer our Customer Club, and to provide customer support.

For customer service: When you contact our customer service via email, chat, online forms, or telephone etc., we will receive the personal data that you provide to us, including your personal identifiers and the content of your requests. Our customer service team has access to all information about your orders, so we can help you in the best possible way, whether you have questions about the status of your orders, or if you need to return an item, e.g. via an online return portal. Our customer service team is also able to see any previous correspondence with you. We use this information to respond to your requests and to provide you with a better products and services.

Customizing your experience. When you use the Website, we may use your personal data to improve your experience of our online services, such as by providing interactive or personalized elements within the Website and providing you with content based on your interests.

To improve our business and online services. We use personal data to improve our services, including to analyze performance of the Website, troubleshoot the online services, and develop new features and new offerings in connection with our business.

For marketing and advertising purposes. We use personal data to deliver targeted advertising to consumers, to analyze interactions with and performance of our Website, measure the effectiveness of advertising (including on behalf of our advertising partners), and to identify the audience most likely to respond to an advertisement. In some cases, this involves sharing personal data with third party advertising partners, or obtaining information from third parties (such as data vendors) to enhance the data we collect in connection with our business.

Identification and authentication. We use your account information and login credentials to verify your identity when you access and use the Website and to help protect the security of your personal data.

Communications. We may send emails to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance. The services may also allow you to receive SMS, MMS, or other text message (“Text Message”) notifications from us. Data obtained from you in connection with a Text Message service may include your cell phone number, your provider's name, and the date, time, and content of your messages. We may use this information to contact you.

Marketing communications. We may use personal data to facilitate transmission of information that may be useful, relevant, valuable, or otherwise of interest to you, including sending you marketing communications via email, where permitted under applicable law. To opt out of future email marketing, you can unsubscribe by using the relevant checkbox in the body of the marketing email, or contact us via email at customerservice@bestseller.com.

Exercising our rights. We may use personal data to exercise our legal rights where necessary, for example, to detect, prevent, and respond to claims of fraud, intellectual property infringement claims, or violations of law or our terms of use, or to protect our rights, privacy, safety, or property, or that of our affiliates and subsidiaries, you, or other third parties.

Complying with our obligations. We may process personal data to comply with legal obligations and legal process.

In the event of a business transfer. We may process or disclose personal data in the event of a business transfer, as described below in the Sharing Personal Data section below.

De-Identified Information and Aggregate Data. We may de-identify and/or aggregate personal data so that it cannot be linked to you or any other individual. Deidentified data and aggregated data is not considered “personal data” and may be subsequently used for any purpose. We will maintain and use this data only in deidentified form and will not attempt to re-identify the data.

Some of our marketing activities are based on cookies. Among other things, the marketing cookies that we and our partners use collect and store information about your style and size preference, device ID, approximate, imprecise location based on your IP address and your general browsing behavior on our websites. These cookies also track which ads you have already seen, how many times you have seen them, whether you have clicked on any of them and whether or not you have placed an order after clicking. Further, some of our partner cookies will be able to track you over time and when you visit other websites or social media networks when they also work with our partners.

We use that information to personalize the recommendations and promotions on our Website and in our newsletter and to show you relevant advertising on other websites such as social media networks and comparison-shopping engines as well as on other mobile applications. For instance, if you have looked at a specific pair of jeans, we may present you with ads for that pair of jeans or similar on your social media news feed.

In addition, we may also combine the information collected by cookies with your order history, past correspondence and other information you have provided to us and generate inferences from the information for marketing purposes.

You can read more about our use of cookies HERE. You can also opt-out of personalized advertising by visiting the following websites:

• HTTP://WWW.NETWORKADVERTISING.ORG/CHOICES/

• HTTP://WWW.YOURONLINECHOICES.COM/

In order to provide our services, we share personal data with our partners. We only share your data when this is allowed by law and all our partners are committed to keeping your data safe. We may provide partners with the personal data we collect (as described above) for our business and commercial purposes, such as to assist us in providing products and services to you, including to process transactions, deliver products at your request, help us market to consumers, and as otherwise described below.

Data Processors and Service Providers The partners described below are data processors/service providers who are only allowed to process personal data on behalf of us and according to our instructions. We disclose personal data to data processors in connection with providing products and services to you, processing your transactions, our business and commercial purposes, and as otherwise described below.

Our payment solution partner Adyen handles your online payments as a data processor. Your payment details are sent directly to Adyen where it is handled and stored in accordance with their security measures in compliance with regulatory standards.

Our technical service providers process your personal data when they have access to our databases or store personal data in their applications. These service providers include, for example, hosting providers, providers of our website platform and providers of message distribution tools.

We have partners that provide tools related to customer service and customer experiences, e.g. a chat tool on our website or a customer experience feedback tool.

And we may provide personal data to service providers that help fulfil orders, consultants that provide services to us, and security or asset protection services.

Other Situations Where We Share Data As part of our marketing activities, we share non-reversible and encrypted (hashed) customer information, including personal identifiers such as contact information with social media networks and with other partners who will make the campaigns available to you on their websites or in your social media news feed.

We may disclose personal data for marketing purposes, such as to facilitate transmission of information that may be useful, relevant, valuable, or otherwise of interest to you. For example, we may disclose personal data to third parties that provide certain marketing services to us, including with third-party advertisers in order to suggest relevant products and offers for you, or to perform certain modeling services. Additionally, we may share personal data with our business partners, affiliates, any other third party, or third-party marketing partners for their own marketing purposes. We provide additional information about these disclosures in the Information for Specific Jurisdictions section below.

If we believe we are obliged by law, a court decision, or a decision of another authority, we will access, preserve, and share personal data with the relevant authority or third party. We also report fraud incidents to the relevant law enforcement authorities. We also may access, preserve, and disclose information if we believe that such action is necessary in our judgment to protect and defend our rights or property, or those of others. In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another entity (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal data and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit or as otherwise necessary to complete the transaction as permitted by law or contract.

The Website may provide options allowing you to share information with social networking websites, such as Facebook. Social networking websites’ use of the information you share will be governed by the social media privacy policies, and we are not responsible for how they treat the information you share.

We only store your personal data for as long as it is necessary to fulfill the purpose for which it was collected, to establish, defend or exercise legal claims or to comply with regulatory requirements, e.g. bookkeeping regulations in the countries where we operate. When this is no longer the case, the information will be deleted. There may also be residual information that will remain within our backup files, databases, and other records, which will not be removed or changed, except in accordance with retention policies.

You can also request us to delete personal data as described below.

We employ reasonable security measures to protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure.

The Website may contain links to other websites and mobile apps, and other websites may link to our websites and mobile apps. We are not responsible for the privacy practices of such other websites and mobile apps. Whenever you visit another website or mobile app – via a link from our Website or otherwise – you should review the privacy policy of that other website or mobile app. This Privacy Policy applies solely to information provided or obtained on our Website.

The Website is not intended for use by children under the age of 18. If you are under the age of 18, you may not use our website or mobile apps. We do not knowingly collect, maintain, or use personal information from children under 18 years of age. If we believe that any information has been posted by a child under the age of 18, we will promptly delete that information. Parents may contact us using the methods set forth below to request that information concerning their child be removed from our Website.

Customer questions, comments, and feedback are very important to us. Upon request, we will allow you to access and change certain information about you (e.g., your contact information). To do so, contact us by e-mailing us at customerservice@bestseller.com.

We reserve the right to modify this Privacy Policy. Whenever we decide to materially change this Privacy Policy, notice of the change will be posted on the Website for a reasonable period of time or provided to you using other means. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version. We will only use information in accordance with the Privacy Policy in effect at the time the information was collected, unless we receive your consent.

This section applies to residents of the United States in states with comprehensive privacy laws. In the past 12 months, we have collected the following categories of personal data: • Identifiers, such as name, email address, phone number, billing and shipping addresses, login credentials, credit card number, device identifiers, identification documents, and IP address
• Demographic information, such as age and gender
• Commercial information, such as transaction history
• Geolocation data, such as location data inferred from your IP address
• Payment information
• Internet or other similar network activity, such as browsing history and information regarding your interaction with a website, application, advertisement, or email
• Audio recordings of your customer care interactions and video recordings from cameras at store entrances and in stores
• Inferences drawn from other personal data to create a profile reflecting your preferences

Some of the information we collect may be considered sensitive under applicable state laws, such as precise geolocation data and login credentials,. We do not use or disclose such information for purposes other than those permitted under applicable law.]

For information about the purposes for which we collect and use your personal data, please refer to the How We Use Personal Data, and Sharing Personal Data sections above. For information about our retention of personal data see the How Long Do We Store Your Data section above.

Disclosures of Personal data

We may disclose your personal data to service providers for the business purposes outlined in the chart below. We also may “sell” or “share” your personal data (but not including sensitive data or data regarding individuals known to be under 18) for targeted advertising purposes, as those terms are defined under applicable laws, with third parties as described below. In the preceding twelve (12) months, we may have sold or shared your personal data for targeted advertising, or disclosed it for a business purpose, to the following categories of recipients:

To opt out of “sales”, “sharing”, or “targeted advertising”, you or your authorized agent may do so by clicking here and following the instructions: Do Not Sell or Share My Personal data

Residents of certain US states, may have some or all of the following rights:

• Right to Know and Access: the right to request information about the personal data that we collect, use, and disclose, including the right to access the specific pieces of personal data we have collected about you and information about the third parties to which we have disclosed personal data.
• Right to Correct: the right to request that we correct inaccurate personal data.
• Right to Delete: the right to request that we delete personal data that we collected from you, subject to certain exceptions.
• Right to Data Portability: the right to request that we provide a copy of your personal data in a portable and, to the extent technically feasible, readily usable format to a designated third-party.
• Right to Opt Out of “Sales”, “Sharing”, or Use of Targeted Advertising: As described above, we may disclose your personal data to select third parties. Some laws may treat these disclosures as “sales” or “sharing,” and related advertising may be considered “targeted advertising” in some jurisdictions. You may have the right to direct us not to sell or share personal data or to opt out of certain targeted advertising.
• Right to Non-discrimination: the right not to receive discriminatory treatment by us for the exercise of privacy rights conferred by applicable law.